— PROJECT NAME
2023 Infographics
— CLIENTS
Afya
Prudential
— ROLE
Graphic Design
— AGENCY
Juntos Sustentabilidade
[Approach Comunicação]
Some infographics i developed for Sustainability Reports in 2023.
AFYA INFOS
Afya is a leading company specializing in medical education, offering renowned medical universities and comprehensive preparatory courses tailored to the health sector.
The client requested something playful that could attractively and intuitively explain their Values and Impact Strategies in their 2023 Sustainability Report. For both infographics, I created fun, interactive designs that let the audience explore the main highlights.
The Afya Hub infographic shows the company’s value generation structure.
The Impact Strategy infographic visually highlights Afya’s impact framework in a clear and engaging way.
PRUDENTIAL MATERIALITY
Prudential is a well-established life insurance company with a rich history of over 25 years of operations in Brazil.
The infographic below showcases the company’s materiality, presented in a creative and playful manner, deviating from the conventional Cartesian graphs typically associated with this tool.
"In this representation, those on the left have the greatest financial impact, while those on the right have the greatest socio-environmental impact.
In the center are the themes with similar financial and socio-environmental relevance.
The larger the circle, the greater the importance of the theme. The perceptions of stakeholder prioritization were collected by applying the dual materiality methodology with our stakeholders."
