— PROJECT NAME

2021 Black Month

Internal Marketing Campaign

— CLIENT

Kasznar Leonardos

— ROLE

Graphic Design

Layout

— DATE

Approach Comunicação

Kasznar Leonardos is a law firm with a solid internal marketing strategy, encouraging its employees to embrace sustainable practices and raise awareness.

Every November, they celebrate Black Awareness Month, featuring lectures and publications that highlight the centuries-long struggle of Black people in Brazil. Topics include the African diaspora, ancestry, socioeconomics, curiosities, and the works of Black authors.

For this graphic project, I drew inspiration from impactful editorials and the works of black artists such as Jean-Michel Basquiat, particularly through the use of vibrant colors and urban art elements. These references served as a foundation to develop the campaign pieces, which aim to showcase the diversity, modernity, and rich ancestry of Black culture in Brazil.